Advertising has incremented its scope to great heights. There are so many ways through which companies try to reach their customers both present and potential on a daily basis, and bulk SMS is one of these unique ways. You might have received messages from various companies which you have dealt with, or web stores you might have signed in, this is nothing but the bulk SMS method of advertising and marketing done by the companies. There are many agencies all over the world which provide this service for their client companies.
For instance, there are bulk SMS service providers in Kolkata who work towards fulfilling the target, and agenda given by their client companies. These bulk SMS service providers tap the customer data of the company, which is obviously provided by the company itself, this data contains the basic details of the customers, and viewers of the company like name, contact number, and e-mail id, and work on it.
The message is usually related to the latest offers which the company has to cater to or any particular product which the customer has been dealing in the past. These bulk SMS service providers deal in personalized messages, which contain the name of the customer. Now, people seldom ask with so many customers in the database, how these bulk SMS service providers deal with personalization. Well, the companies provide the data usually in a spreadsheet format, and the service providers only have to link the data with their SMS software, and with a few more steps further, the messages are sent with the name of the recipient attached to them. With software, and technology this process is easier these days.
The client company and the bulk SMS service provider in Kolkata work on a contractual basis, and the contract had clear terms and conditions regarding the careful use of the confidential data of the company. If the SMS service provider company tries to leak any of the customer data, the client company can very well file a suit against it in the court and get the claim the compensation from the former.