‘Content marketing’ is a real thing that can make a business successful. It includes case studies, blogs, white papers, e-books, videos, infographics, etc. As a business owner, you should include it in your marketing arsenal to gain substantial advantages.
Here are seven reasons why your business should consider content marketing –
- It improves your SEO efforts.
- It improves the overall value of your business.
- It is economical and powerful.
- It creates a devoted audience.
- It helps to solve a customer’s problem.
- It helps to develop better relationships with audiences.
- It assists your customers to study & compare products/services.
- It helps to establish you as a thought leader.
- It is an easy & impressive way to attract audiences.
- 75% of internet users say they read blogs regularly. – Hubspot
- 56% of B2B & B2C marketers increased their spending on content creation in the last 12 months. – Content Marketing Institute
To sum it up, content marketing is highly effective, sustainable, valuable, authentic, easy and more enjoyable way of communication and building a brand.