We all know that Google always updates its ranking algorithm at regular intervals to serve its users in the most relevant and professional way. The basic aim is to improve the overall browsing experience of users and give them what they are searching for.
In the past few years, Google has made a wide range of changes in its core algorithms to serve users. Some of the most prominent Google algorithm updates that are transformed the entire search engine landscape are –
Panda update – Launched in 2011, this was the most effective update with widespread adoption rate. You might have heard about this update before. It was rolled out to curb ill practices that are designed to lure customers. Its aim was to catch and punish duplicate or thin content that is not at all relevant.
After the official incorporation of Panda into the core algorithm, most of the websites with plagiarized content or keyword stuffing were hit. This rollout dramatically increased the overall prominence of content.
Penguin update – Launched in 2012, this was one of the most powerful updates in the history of algorithm updates. Since SEO is all about backlinks, more and more websites started building links through unfair means.
They were not only creating spammy or irrelevant links, but also over using anchor text, which was a bad practice. That is why Google has updated its core algorithm and introduced Penguin update.
The aim of Penguin update was to punish those websites that have created spammy or irrelevant links to improve their prominence in SERP.
RankBrain update – Launched in 2015, the basic aim of RankBrain update was to focus on UX and poor content. Also known as the part of Hummingbird algorithm, this has simply improved the wave of query based searches.
After this update, marketers started using tools and techniques to search intent based queries and design their content accordingly.
Google’s BERT Update – Launched in 2019, it (BERT – Bidirectional Encoder Representations from Transformers) is a major Google update. The aim of this update was to focus on natural language and help search engines to understand about the intent, content as well as language.
According to Search algorithm Bill Slawski, “Bert is a natural language processing pre-training approach that can be used on a large body of text. It handles tasks such as entity recognition, part of speech tagging, and question-answering among other natural language processes. Bert helps Google understand natural language text from the Web. Google has open sourced this technology, and others have created variations of BERT.”
Hence, always focus on quality links; quality content as well as smooth website architecture and stay away from keyword stuffing. So, if you are a marketer, just keep these major Google algorithm updates in mind to grab success. Modern SEO companies understand the importance of core algorithm updates and design their campaign strategies accordingly.